Market AnalysisVendors are conscious of shortfalls in their market intelligence. Gathering and maintaining up-to-date information on markets, competitors and activity in the banking community is essential but challenging. Consequently requests for market analysis are many and varied depending on strategy.
Marketing StrategyWe have played a pivotal role with many back office system suppliers, large and small, as well as with suppliers offering applications around the back office (in areas such as anti-money laundering, statutory reporting, reconciliations etc).
Our unique insight into the banking systems market provides a sound independent view of the market and the opportunities for your company. We combine this with our experience in banking and the evaluation of banking systems, to match your product capabilities to the market opportunities. Finally we add our skills in strategy development, to help define your product portfolio and marketing plans.
In the banking systems market, marketing communications need to combine the skills of a good copywriter or communicator with an in-depth understanding of banking operations and the technology that supports them. IBS Intelligence has both and our services have helped suppliers small and large in diverse ways. We provide copy for brochures, press releases and advertisements. We produce white papers and newsletters. And we lend our own prestige in the market through analysts reports and webcasts. See right for an example client webcast or visit their website www.sungard.com “Find out what the industry has to say”.
Research and Surveys
We are experts in quantitative and qualitative market research techniques and have on-line survey technology. Our surveys range from a niche application in a single market to a major study of a regional market.
The research and survey results have been used to generate leads, develop marketing plans and as marketing collateral in its own right in the form of white papers or as the focus of marketing events.
Bespoke Market Research
Gathering and maintaining up-to-date information on markets, competitors and activity in the banking community is essential but challenging. IBS Intelligence can help. Drawing on over 20 years of expertise, an internal database of 13,000+ past and present international system implementations, and our extensive library of in-depth research publications, we can provide bespoke market research to meet any project requirement.
If you are a technology vendor seeking new opportunities, our unique independent perspective will offer unprecedented insights into industry issues, drivers and trends, and the strengths and weaknesses of the suppliers and their systems.
- We are strictly impartial and objective
- We can identify the best approach for your needs
- We deliver a sound independent view of new or existing markets.
Arrange a briefing with one of our analysts to discuss your research requirements - contact firstname.lastname@example.org or call us on +44(0)1303 262 636.
Want to know more?
Tel: +44(0)1303 262 636
Essential research publications from IBS Intelligence:
Order IBS publications in our Research Shop
- Research Shop
- IBS Journal
- Banking Systems Market Survey 2012/13
- Back Office Systems Guide
- Banking Definitions Guide
- Core Banking Systems Cost Benchmark 2012
- Core Banking Systems Benchmark 2011
- Core Banking Systems Case Studies
- How To Select & Implement A Universal Banking System
- Islamic Banking Systems Guide
- Market Dynamics Report 2012
- Middle East Banking Systems
- Payments Systems Guide
- Retail Banking Systems
- Risk Management Systems Guide
- Treasury/Capital Markets Systems
- Wealth Management Systems